BET • NETFLIX IS A JOKE FEST • COMEDY STORE & more
THE ARCHITECT OF COMEDY
Nichelle Murdock has spent over two decades closing the gap between raw comedic brilliance and mainstream Hollywood distribution. She's the architect behind Crack'Em Up Comedy's Belly Room residency at the World-Famous Comedy Store, a Talent Producer credit on BET's Comic View: Rooftop Series and part of the producing force behind Microphone Masters and NME's streaming work — including a current run on Tubi.
THE CORE VALUES
We bridge the gap between raw comedic brilliance and mainstream Hollywood distribution. Our values are built on integrity, innovation, and a relentless pursuit of the next-level talent.
01
RAW TALENT
We find the comic killing it in an 80-seat room and get them in front of a network.
02
PROVEN ON THE ROOM
From the Belly Room to basic cable to the biggest comedy festival on the planet.
03
THE CONTENT NEVER STOPS
Specials, podcasts, viral clips, and a development slate built for the next platform.
THE PRESS
Recognized for her industry leadership and the evolution of the LA comedy scene.
Stand-Up Comedy Curator Nichelle Murdock to be Awarded Promoter of the Year at the 2023 Comics Rock Convention in L.A.
Female comedy bookers talk about the humor and hurdles that come with growing L.A.'s stand-up scene
Nichelle discusses comedy and her drinks of choice.
MILESTONES: FROM ONE ROOM TO THE WORLD
2003 Crack'Em Up Thursdays launches at The Comedy Store/W. Hollywood, CA
2005 Sold out UK Comedy Tours for Bill Bellamy, Kevin Hart, Mark Curry- in Partnership with Harmony Productions
2012 Detroit expansion — Aretha's Jazz Cafe at Music Hall/Detroit, MI
2018 Crack'Em Up Comedy Podcast launches
2019 Featured in The Hollywood Reporter
2021 Crack'Em Up in the Metaverse hologram show- Producer
2022 Featured in the LA Times
2023 Netflix Is A Joke Fest showcase- Producer
2024 Crack'Em Up LIVE from Inglewood drop on Tubi/ Hosted by Carl Payne
2025 San Diego, Detroit, Chicago, London, Amsterdam expansion- Talent Booker
2025/2026 Affion Crockett Presents: Microphone Masters S1 & S2- Producer
2026 Netflix Is A Joke Fest showcase- Producer
2026 Not What I ordered Podcast- Producer
2026 BET Comic View: Rooftop Series - Talent Producer
Our Team
THE MINDS BEHIND THE MAGIC
T.BARB
RESIDENT HOST
T. Barb is the unapologetic voice of the people and the heartbeat of Crack'Em Up Comedy. As our resident host, she keeps the energy high, the crowd locked in, and every show feeling like a family reunion with punchlines. From sharp crowd work to fearless storytelling, T. Barb sets the tone the moment she hits the mic.
Instagram: @iamtbarb Website: tbarbisfunny.com
DELMAR WASHINGTON
Director / Producer
Delmar is a visionary director and producer known for sharp narrative instincts and high-stakes visual storytelling. From his feature debut No Running to Lifetime’s Black Girl Missing and Abducted at an HBCU, and as Executive Producer and Director of Affion Crockett Presents: Microphone Masters, he brings elite cinematic craft to every project.
Instagram: @delmarwashington Website: ximenmediagroup.com
CARLOS KOUSTAS
Talent Manager / Producer / Director
Carlos is a powerhouse talent manager, producer, and director with a fierce reputation for spotting raw, undeniable talent and building them into mainstream forces. Creator and Producer of truTV’s Laff Mobb's Laff Tracks and producer of Affion Crockett Presents: Microphone Masters, he brings a 360-degree executive edge to talent and content.
Instagram:@cjk_production
SHAWN GERMANY
Resident DJ / Music Director
Shawn, known as DJ Shawn, is the sonic architect behind NME’s high-energy live experiences. A premier open-format DJ and music director, he reads and controls the room with precision, blending genres to keep audiences engaged and the energy peaking at showcases, industry events, and comedy productions.
LEVI ALEXANDER
Room Manager / The Ultimate Hypeman
An irreplaceable fixture of the NME family, Uncle Levi has been the room manager, doorman, and ultimate hypeman for Crack’Em Up Thursdays since Day 1 in 2003. Dubbed “The Ghost of Miles Davis” by Dave Chappelle, he anchors the Belly Room experience, setting the tone, championing comedians, and even bringing his presence to truTV’s Laff Mobb's Laff Tracks.