Nichelle Murdock · Personal Narrative
Nichelle Murdock is an absolute force in the entertainment industry- a dedicated architect of comedy culture and a visionary producer who has spent over two decades helping to shape the landscape of modern stand-up. A native of Cleveland Heights, Ohio and a proud alumna of Clark Atlanta University, Nichelle took her early industry roots working on production teams for powerhouse networks like BET, MTV and Oxygen and turned them into a blueprint for an entertainment empire.
As the Founder and CEO of Nichelle Murdock Entertainment, she took a bold vision back in 2003 and launched Crack’Em Up Comedy at the world-famous Comedy Store in West Hollywood. Over the last 22+ years, she has evolved that showcase into a nationally and internationally recognized institution.
Nichelle Murdock & Damon Wayans
From its legendary home on the Sunset Strip to vibrant stages in San Diego, Detroit, Berkeley, Chicago, London and Amsterdam, Crack’Em Up Comedy has become the ultimate, trusted breeding ground where emerging stars break through and industry titans come to play.
Nichelle’s unmatched eye for elite talent and cultural resonance has successfully expanded the brand from live stages straight to the screen. She is the Creator and Producer of the Crack’Em Up LIVE stand-up comedy show now streaming globally on Tubi, hosted by Carl Payne.
Her footprint spans traditional broadcast, streaming, and digital audio, serving as a Talent Producer for the BET Comic View: Rooftop Series, a producer for the smash-hit streaming specials Affion Crockett Presents: Microphone Masters on Xumo Play and a prolific podcast producer driving highly engaging audio content behind the scenes.
Recognized by The Hollywood Reporter and the LA Times for her sharp industry instincts, Nichelle is more than just a behind-the-scenes executive—she is a true trailblazer. Whether she is managing top-tier talent, producing hit streaming shows, or developing gripping new cinematic features, Nichelle Murdock is constantly driving the culture forward, finding the funny, and giving it a premium place to live.
Nichelle Murdock & Ron Taylor